What is Online Marketing? Definition, Terms and Campaign Strategies for Online Business

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Online Marketing Definition:

Online marketing is also called as online advertising / web advertising / Internet advertising. It is one of the types of business marketing where business take part in internet or email campaigns to maximize their sales.


The internet has become the most important by means of transmitting information. It turned into an almost key tool in the field of marketing. Companies are increasingly using “online marketing” to make known their products or services to the general public, in addition to traditional marketing strategies. For example: advertising in newspapers, magazines, televisions, etc. The objective is obviously to generate profit from this technique.

How to create an “Online Marketing Campaign”:

Social Media: It plays an important role in online marketing and thinking about online marketing without social media seems impossible. It is one of the best strategy for online marketing. With the help of social media, customers can interact contact with service provider. By using social media platform, you can connect with people in an easier way and by creating a community of people who are interested in your business category. It is helpful to increase the people contact and also your profit and business reputation because people will have the option to buy your services or products and review them.

Advertising (SEM): This is an online marketing strategy that involves including paid search engine listings. It is an important part of online marketing because search engines such as Google function just as a magnet, gathering potential customers as soon as a relevant search query has been entered. The goal of SEM (Search Engine Marketing) is to locate companies, products and offers in such a way that they are found by users.

Pay per Click (PPC): PPC advertising defines all paid forms of advertising, which will be paid upon each click. This includes the search advertising such as Google AdWords, as well as banner campaigns in Google Display Network or via other Internet platforms.

Pay-Per Millar (PPM): The PPM is a type of paid online advertising where Bots charge per thousand impressions to the advertisers.

Printing: Its one of the other form of online marketing strategy. Printing impression is each time an ad is displayed on a search result.

Google Adwords: Google Adwords is Google marketing platform, through which marketing campaigns are set. These can be PPC, PPM, or a combination of both.


Google Analytics: A platform for statistical analysis of your website by Google. It allows exploiting important information about the habits of users visit our website. These data can be used to improve the conversion factor.

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How to Earn Money through Online Marketing Campaigns:

Google AdSense: It allows you to generate revenue through ads on your websites and the ads come from Adwords is mentioned above which is the largest database of Google advertisers. Once you sign up for AdSense, you’ll get a code that you have to put on the pages of your website where you want ads to appear. Google will then handle display ads that are related to the content of the page where you’ve placed the code.

Basic “Online Marketing Terms” for Beginners are:

Search Engine: Sites like Google, Yahoo and Microsoft Bing. These add pages that exist on our Web site to its search index. The search process starts based on key words here.

Keywords: The keywords are relevant keywords in the content of our web site. And many combinations of these can be used to find a particular site.


Browsers: These are the programs used to browse Web sites such as Safari, Firefox, Chrome, Opera, or Internet Explorer.

Spiders, Robots, Bots or Crawlers: These are programs developed by Bots who are responsible for visiting existing pages in a web-site to add to the list of search results.

Traffic: The form of referring to site visitors and their visiting habits.

Direct Traffic: These are users who visit the site by typing the URL directly into the browser.

Visit: A visit occurs whenever a user arrives at a Web site.

Unique visitors (Unique visits): The total number of different pages during a visit.

New visitors (New visits): These are users who visit the site for the first time.

Returning visit: These are users who have visited the site in the past.

Visit time: The time a visitor spends on a website.

Page views: The visitor’s interest is measured depending on two factors. One is the number of visitors and second is the depth of the visits.

Conversion: This is when a visitor performs a specific action within a site; generally a purchase.

Rejection: Rejection is when a user leaves web site moments after arriving at this. This makes a website is considered irrelevant for keywords with which it is announced.

Bounce Rate: A percentage is calculated based on the number of visits and the number of rejections that a website has. Good websites have a low percentage of rejection.

Meta tags: Meta tags are an important part of pages of a website. The information about the title of the page, the description, and keywords is represented by meta tags.

Web positioning (SEO): SEO is a technique that seeks to optimize the pages of a Web site so that these are carried out in a better way in the search engines.

SEO Black Hat / White Hat SEO:  There are two ways of doing SEO. The first one makes use of lots that have been hit by the search engines. The second seeks to optimize without dirty tricks.

External Link (Backlink): An external link is a hyperlink to a third party site, which refers to a Web site.

Access Page (Landing Page): The form of referring to the pages through which visitor access the website.

Page Dropout (Exit Page): The form of referring to the pages that were not relevant, or generate a rejection of visitors.

Referring sites (Referring Sites): These are the sites with links to our website.

Directories and Links (Bookmarkers): They are a compendium of links to Web sites. Usually, they have various forms of classification. Unlike search engines and directories, markers are Web sites where the content is developed by humans.

Link Popularity: It is the number of external links that a website has.

Linking Strategies: These can be dined as the web positioning strategies seeking to create as many external links referring your website.

Email Campaigns: Promotional mailings are sent in bulk to promote a product or service.

Alexa: A sub-amazon Company that specializes in generating traffic reports.

Social Media: Social networking sites where people share information.

Social Generated Content: The content in social networks. This content is developed by the user community behind these networks. They can be notes, articles, photos, videos, music or any other type.

Blog: A blog is a record of articles published by one or more authors.

RSS: The standard distribution of the Blogs.

Subscribers: These are the people who subscribe to RSS.

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